Video Marketing Statistics for 2019
1 – 80% of users recall a video ad they’ve seen in the past 30 days (source)
2 – 30-second video ads have a 30% higher view-through rate (VTR) than 15-second video ads (source)
3 – Video is reported to be the number one type of content consumers want to see from brands on social media (source)
4 – Viewers are likely to watch a live video approximately three times longer than a pre-recorded one (source)
5 – Completion rates for interactive videos are around 90% (source)
6 – The average retention rate for videos over 30 minutes is only 10% (source)
7 – “How-to” searches on YouTube are growing 70% year over year (source)
8 – 56% of consumers believe that companies should have video content on their website (source)
9 – Sponsored video content views on Facebook has jumped 258% since 2016 (source)
10 – Explainers, product demos, and how-to videos are the most common videos created (source)
11 – Almost 5 billion videos are watched on Youtube every single day (source)
Source: Skills Lab